NOOK Wine Rack Designer

Craig NOTTAGE – Industrial Designer

Craig Nottage – Design Manager: “Over the years I have had the opportunity to be involved in some exciting projects within the high end luxury goods industry. I really enjoy creating designs that have the potential to disrupt traditional thinking! I was surprised to find that there was no wine racks that could be easily built as a DIY to fit a particular size opening or wall space I had. Instead, the wine rack was dictating where it will live, I found this very inflexible and frustrating to say the least. Also, I just didn’t like the appearance of any of them in the shop!

Some of the expensive designer racks look cool, but most were a bit extreme in their cost and aesthetics. I considered a custom built in rack, but it’s fixed in it’s size and doesn’t look that great either. I just wanted a simple, aesthetically pleasing wine rack that I could walk in to a shop and buy knowing it would fit wherever I wanted it to go. Also, if I move house or want more wine storage later I have that flexibility. So I created NOOK.

After literally hundreds of designs and numerous prototypes we feel we really do have a winner with NOOK! “My aim is for people to make an aesthetic feature of their wine wherever they want with a funky and affordable design”.